Avengers: Age of Ultron (2015)

Language- 
This can be easily identified as a film poster due to the use of the expected codes and conventions which is an essential in any movie type poster.There’s the title set at the bottom above the sub-title ‘Age of Ultron’ immediately drawing the attention of the audience as it’s in block capitals and in bright red, a central image with the tagline bordering the top and lastly the date to inform the audience of the initial release alongside the credits.The focal image is of a metal robot sitting on a sort of ‘throne’.This straight away sets a mysterious and sinister theme to the audience by the colour usage of red/black/silver.It helps outline the genre to being Sci-fi as it is new technology hence it being a robot making it look futuristic, this perhaps could create a theme of violence and destruction (as the common streotype in Sci-fi movies of the robot having a mind of its own/ as the main villain).The tag-line, on the header of the poster, will help the audience have an understanding of the story and the second genre Action: 'The world will be cleansed'. This could suggest to the viewers that there could be a sense of action shown by the phrase of 'the world being cleansed' by some-one or something.The title is in a rustic, metallic type font which relates back to the focal image making the font seem as if it’s part of the robot itself. The colour red makes a clear statement and can be seen as a motif as the robot has red ‘flames’ in the headgear.

Institution- 

The director, Joss Whedon, a well known producer for creating other films such as Toy story(1995) and Buffy the Vampire Slayer(1996-2003) came out with a sequel called Avenges: Age of Ultron to the notorious Avengers Assemble(2012). The movie’s production company is Marvel Studios, well known for their Adventure/Action/Sci-fi movies, also distributed by Walt Disney Studios Motion Pictures (Nominated in 2016 fir the Best Comic-to-Film Motion Pictures at the Academy of Science Fiction and Won Teen Choice Awards in 2015 for the Choice Movie: Scene stealer). After the successful release of The Avengers, Whedon was set a release date for the sequel. When Avengers: Age of Ultron premiered it received positive reviews from critics  making it spread to more industries. It grossed over $1.4 billion worldwide, placing it the seventh-highest-grossing film in history.

Audience- 

In this particular poster there is only one character who is visible  and could seem to be a male suggested by the costume being a robot. Since the robot is seen to be holding another robotic head in its hand it could hint that the character in the poster is a villain illustrated by the colours; red for the villain and blue in the eyes of the robotic head meaning the hero(stereotypical colour scheming allowing it to be easier for the audience to deter on what role the character plays).I think that its mainly targeted towards boys or young teens as it seems to be leaning towards that fantasy line of heroes and villains, destruction and adventure drawing in that type of audience.The age range can vary from 13 to 30 as the movie isn’t Graphic plus it’s production company being Marvel who are known to be PG rated, making it suitable for anyone 13+.

Representation-

The focal picture shows the male robot sitting in on this metal like throne with a dominant  looking position. This shows the stereotypical storyline in most Science Fictional Movies of a there being a villain who’s not human, trying to destroy the world.The image also has another character who i seen as the hero ‘Iron man’ but is in the possession of the robot, Ultron. This could send a negative message to the audience that the hero is getting crushed causing more tension and hype.